Conscia is the 'Orchestration Layer' of the Composable Stack and is the pioneer of a new category called 'Digital Experience Orchestration'. Conscia’s zero-code DXO enables brands and organizations to fast-track the adoption of MACH and composable architecture into their existing tech stacks. For marketing teams, it offers centralized omnichannel control over the composable experience, with Personalization and A/B testing built in. For engineering teams, it offers zero code API and data orchestration, offloading the point to point integrations to the orchestration layer, simplifying the frontend code, and eliminating the need to build custom BFFs. Conscia’s revolutionary approach embraces both legacy and modern backends, allowing it to act as the bridge between any backend and any frontend, and for this reason, justifiably claims the role of the ‘Brain’ of the Composable stack.