Nordic Business Alliance is a non-profit business association founded in 2009 with a vision to become a productive and relevant platform to drive positive change in business environment in Serbia, and society at large. Our goal is to promote unique nordic values and business practices, focusing on innovation, sustainability, transparency, environement, social responsibility and equality. We aim to promote and strengthen the network and cooperation between Nordic companies in Serbia, as well as to encourage domestic companies to embrace Nordic business models, and aspire to expand their businesses to the Nordic markets. Strongly supported by the four Nordic embassies in Serbia – Danmark, Finland, Norway and Sweden – our organization is an influential network of leaders who shape the future of our country, interacting with key government stakeholders and international NGOs on a wider array of initiatives.