Background In 2011, mWork was established to provide an affiliate platform that allowed app/digital-content developers and publishers to rapidly distribute to an enormous number of users. Coming at just right time, mWork grew very fast and became a very successful platform. Four years later, in August 2015, to create a broader awareness and effective brand recall, mWork changed its name to MOG and stretched its legs to other verticals of the Internet industry. The new brand name and logo reflected the company's new position as an Internet company that provides online products and services to mobile users. MOG focuses on five verticals: Online Advertising, e-Payment & e-Wallet, Mobile utilities, Connected Retail and Game Entertainment. Mission Our enduring mission as a mobile internet company focuses on building an eco-system to enhance the user’s mobile life.