Magenta Consulting is a company of business consultancy, specialized in marketing and social research. The company has a team that includes competent experts in marketing and finance. Commercial and social Projects and years of experience on the local market have contributed to a deep perception of the way the local consumer thinks and acts. Magenta Consulting has had fast growth since it was founded. It is politically independent. The company monitors the situation on the domestic market in dynamics, several times a year performing a national survey (Omnibus) on the biggest sample in the country (N=3000). Magenta Consulting has a thoroughly organized logistical system which assures the quality of data collection in the shortest terms. The company also uses the technical performance to exclude human factor in the process of data processing. Social responsibility is seen in perspective of its activity. Magenta Consulting regularly publishes articles about Moldovans and their preferences and habits on the Internet and media. Besides, it also is socially responsible towards its employees and promotes social responsible solutions via reports for its commercial clients. Magenta Consulting is acknowledged by ESOMAR, in this way following the professional and ethical codes established in consulting. We are the first company in the Republic of Moldova acknowledged by this international institution.