Founded in 2013, we started life as pioneers of the silicone wedding ring, inspired by the belief that you should never have to choose between your own safety and comfort, and showing your commitment to the one you love. That’s why we spent years creating ultra durable, 100% safe silicone rings that are so flexible and lightweight, you’ll barely realize you’re wearing them. Today, we make a range of active lifestyle products, all purpose-designed to remove the barriers that get in your way. We believe in championing active living, and being connected to humanity and the outdoors. We do this by bringing innovation and connection to all life’s adventures.