We’re cooperatively unlocking travel’s potential to transform people, communities, and society from the inside out. We achieve this by providing a growing base of knowledge and wisdom for travelers and tourism. Our learnings deepen connections, elevate experiences, and create relationships that transform our lives, the lives of others, and our planet. The world is changing. It’s time for conscious evolution in travel and tourism. We’re using this moment as a launchpad to something completely different, a transformation economy, and encouraging a mindset, approach, and model that measures success based on more holistic, conscious, and virtuous outcomes. We have a chance to help travel fulfill its regenerative, interpersonal, and transformative potential as never before. This moment between outbreak and vaccine is uniquely suited to advancing joy, conscious awareness, stewardship, racial healing, and human solidarity. We are bringing ancient wisdom with science-based knowledge into practical intelligence and sensibilities that guide personal and planetary transformation. We believe in transformation and that it happens from the inside out – and that it is hard! We believe transformational travel is worth it, for few other forces have such potential for personal growth, transcending divisions within and among ourselves. We believe personal intention and transformation is critical and an under-appreciated link in today’s social purpose and sustainability movements.