SURF. PADDLE. EXPLORE These three words define us as a company and keep us excited and inspired to start every new day on the water. We believe surfing and paddling are the best forms of recreation in the world and are focused on these sports only. What started out in our parents’ storage unit back in 2004 has grown into a premiere board company and one of the largest online retailers of paddle boards and surfboards in the World. Our mission from day one has always been to develop a quality selection of well designed surfboards, paddle boards and accessories for riders of all skill levels at revolutionary prices. We aim to offer our customers the highest level of service, selection, quality and value and the most compelling online and in store shopping experience possible. This translates into a positive company atmosphere, great products and satisfied customers.