The Wright Brothers USA is the exclusive global licensor for The Wright Brothers trademark, owned by The Wright Brothers Family Foundation. The trademark includes the brand logotype and icon. Appointment of The Wright Brothers USA marked the first time the foundation had commissioned an agency to create, develop and build a brand around commercial products and services bearing the brothers’ famous name. The company is based in Dayton, Ohio, U.S.A., the Birthplace of Aviation. A portion of all licensing royalties obtained goes directly to the foundation, whose focus is on preservation of Hawthorn Hill, the Wright brothers’ family home in the Dayton neighborhood of Oakwood, and on promoting the hometown legacy of the Wright brothers while supporting various aviation heritage causes worldwide. The Wright Brothers and other marks ®, ™ and © by The Wright Brothers Family Foundation, LLC, used under license through The Wright Brothers USA, LLC.