Arjuna Solutions provides Behavioral Economics Modeling services powered by proprietary AI algorithms that are designed to optimize nonprofit fundraising performance. The firm delivers its capabilities as a simple service, optimizing individual lifetime giving while simultaneously retaining donors and lowering the cost per dollar raised. Arjuna creates individual Behavioral Economic Models for each donor in the context of a single nonprofit organization at a specific moment in time. These models reflect individual donor sentiment. Arjuna uses them to make fundraising decisions that optimize both lifetime giving as well as resource allocation decisions associated with the frequency and cost of soliciting donors.