Hubbard Decision Research (HDR) was founded by Douglas W. Hubbard, the creator of "Applied Information Economics" (AIE). Hubbard developed AIE as a practical application of scientific and mathematical methods to the most complex and risky decisions - even when they seem driven by seemingly "immeasurable" factors. Doug Hubbard has applied these methods to Information Technology investments, military logistics, entertainment media, major policy decisions, and business operations. His customers have been businesses ranging from small businesses to Fortune 50 as well as military and civilian government agencies. Organizations which need to measure the immeasurable and make big decisions without perfect information have been using the methods of HDR since 1999. The solutions HDR develops are both quantitative and practical and have been applied to problems like: *Business cases for investments with many uncertain and intangible benefits *Quantitative solutions to risk analysis and risk management *Performance metrics that are based on objective measures and selected for measurable impacts on decisions HDR is based in Glen Ellyn, IL but has clients all over the world. HDR offers consulting, seminars, webinars, and licenses to its specialized analytical tools and research.