Established in the United States in 1969, Maxell Corporation of America, a technology and marketing leader, is a full line supplier of OEM and consumer batteries, lenses, and digital media products for the consumer, professional and data storage markets. The company also offers a full line of electronics care and maintenance products, along with storage products and a well-known brand of headphones, iPOD/MP3 peripherals and speakers. In addition, Maxell supplies industrial batteries for Advanced Meter Infrastructure and Tire Pressure Monitoring Systems, as well as cellular phones and power tools. Maxell has been recognized for over forty years for delivering a comprehensive line of digital tape and disc-based recording media products for consumer audio, video, camcorder and data storage applications.