Sterling Marketing is a consultancy that shows businesses how to drive growth through innovative and intelligent data analysis, helping them to exceed their sales targets. Using the hard evidence from the wealth of data available Sterling Marketing is expert in creating new growth opportunities in the multichannel retail sector. We develop effective growth strategies that are tested and quantifiable; Retention - Quantify gaps in current activity Acquisition – Diversify new customer channels Determine what the real business drivers are Optimise the best strategies to increase your marketing ROI Develop modelling and hypothesis testing to drive sales and optimise marketing budget use Founded in 1987, Sterling Marketing has always been at the forefront of multichannel retail developments. The business has successfully guided start-ups, international expansion, high street retailers moving into direct and have helped numerous clients make sense of the current blurring of the lines between high street retail and home shopping with the explosive growth of on-line retailing.