When it boils down to it, the products we use are a reflection of who we are. You can tell a lot about a person from the products they use. Their character. Their values. Their objectives. At Performance Friction we have used our mission to build a culture. We have built our company based on a defiant philosophy: NO COMPROMISES™ It’s a mindset, an attitude, a commitment. Set Standards Outperform Outlast Surpass Pursue challenges Exceed Expectations Break Records Performance Friction isn’t just a product, it’s a mentality. Our passion is in our product. We strive to deliver innovative products to the market that outperform the competitors’ and all preceding products. At Performance Friction we do not strive to meet industry standards, but to surpass them. We strive to continually drive the industry through improvement and innovation. We have built the company with people who believe in, relate to, and adopt this philosophy. A philosophy that we believe our customers share. And we respect our customers, because they don’t just adopt our company philosophy, they live it. We are all too familiar with their character, their values, their objectives, because they are ones without compromise.