Mara Hoffman founded her eponymous label in the year 2000, directly after graduating from Parsons School of Design in New York City. Privately owned since then, and still headquartered in Manhattan, the lifestyle brand encompasses Women’s Ready to Wear and Swimwear. Fifteen years after its start, Mara Hoffman began to focus on sustainable practices, now the at the core of the company’s mission. Hoffman, who serves as President and Creative Director, also uses her platform to share an honest and empowering message on the way we live, care for the world and treat others; hoping to influence the relationship society has with clothing while simultaneously fostering mindful consumption habits. Historically known for her signature prints and silhouettes, Hoffman’s compass today points toward simpler, textural pieces that accentuate the human form. Above all, Hoffman keeps her creative commitment to presenting collections devoted to color, each a celebration of women.