Inspire Strategic Marketing Consultancy is about bringing good business ideas to life and generating more revenue from existing ones. We make sure we understand your specific requirements by getting to know your market, your business, your long term goals, shorter term milestones and clarifying our brief. Then we use logical, processed thinking alongside our strategic marketing skills and experience to deliver imaginative and creative solutions to the business challenges and commercial opportunities you have presented us with. This will help you stand out from your competitors and the alternative options open to your audience so that you reach, engage and motivate your customers more effectively and drive more of the desired response. Ideas Identifying and exploiting new commercial opportunities, refining and improving existing ones (product and market development). Plans Defining your customer offer, product positioning, media and communications channels to cost-effectively reach, engage and motivate your target audience. Development Establishing your point of difference, compelling market offer, unique selling proposition and key sales messages to maximise audience appeal and impact. Growth Test, learn, refine, improve! Understand customer lifecycle and optimise customer experience to maximise future revenues.