Som Group of Companies is an integrated AlcoBev player based out of Central India. The group is into production of Beer, Whisky, Vodka, Rum, Gin, Ready to drink beverages & Country Liquor. The group operates a brewery, a distillery, support industries & a distribution network across the country. The group's diversification is an important factor in delivering the highest quality brands to the consumers & delivering long-term value to the stake holders. Som Group has built world class brands on the back of consistent quality. The consumer acceptance of the brands can be gauged from the volumes sold of our key brands Hunter, Blackfort & Power cool. These three are millionaire brands. The group had a humble beginning starting from a small bottling unit for alcoholic spirits & reaching to a level where it has become a dominant Indian player with Indian values. Our Philosophy-Respect Respect for our customers, who are spending their hard-earned money on our products. Respect for our staff, who entrust their working life & career aspirations to us. Respect for suppliers & distributors who commit to business relationships with us. Respect for our stakeholders who invest, through good & bad times, in meeting the expectations of all of the above. Exceeding Customers' Expectations We are, & have always been, customer focused & as our customers' needs have evolved so have we. This has allowed us to thrive, for nearly three decades by listening to our customers & progressing with the times while remaining true to our values of providing passionate products & consistent quality. Looking towards the future. We always try to find ways in which we can improve the quality of our products without affecting the consistency that consumers have become accustomed to. To do so, we research local & international market trends & developments, we engage our stakeholders regularly in order to ensure that we can respond to queries & irregularities immediately.