Digital Factory is a technology company that delivers deep strategic insights for mobile engagements, develops leading-edge geolocation technology that integrates into a brand’s mobile app to enable micro-messaging and increases consumer engagement and path to purchase. Digital Factory has developed a mobile platform for content delivery based on location technology (micro-fencing). Our technology leverages the consumer’s mobile device to 1) Engage customers with real-time, location-relevant content; 2) Drive traffic and urgency with compelling, real-time offers; 3) Increase loyalty and stickiness to drive purchase frequency, basket size and lifetime value; 4) Add value and drive reuse of existing apps through the seamless integration of Digital Factory's technology.