GlobalGrind.com is Hip-Pop, the "hip" side of popular culture. We chronicle celebrities (blogs/exclusives), lifestyle content, entertainment news, style, music and news with an authoritative voice. And we serve it up to an active multi-racial audience (18-34 years of age, 52%F/48%M) to consume and interact with the content, and compelling digital experiences. This evolved segment drives and influences trends in culture, music and style. The site was founded by Russell Simmons and currently has over 4m unique users a month. Global Grind is the place for you to explore multimedia that matters to you. Global Grind makes it easy to access what your friends and those who share your tastes are surfing, watching, reading, and talking about. Discover new content, collect your favorites, share them with the world, and discuss them with the community. Headquartered in New York City, Global Grind is a privately held firm funded by Silicon Valley venture capital firm Accel Partners and Hip-Hop Mogul Russell Simmons.