The EXPONOR brand has a solid reputation both at home and abroad; it is immediately associated with the largest exhibition centre in Portugal, on the on hand, and recognised as the organiser of successful international trade fairs in many different economic sectors of great relevance to the national economy, on the other. A member of AEP – Associação Empresarial de Portugal (Chamber of Commerce and Industry), EXPONOR has solid experience and is continuing the long tradition of AEP in organising events, going back to 1856 when the first trade fair was held. But EXPONOR goes further than this. Having recently adopted a new business model, it is solely responsible for the exhibition centre and is regarded as the strongest ally of firms in terms of opening up marketing opportunities, attracting new customers and increasing sales. In addition, it also strives to be a centre for spreading knowledge and innovation. EXPONOR is thus a real business launch pad for firms, incorporating a range of solutions for establishing commercial partnerships which, in addition to participation in trade fairs and specialised technical events in Exponor and elsewhere in Portugal, offers internationalisation actions, too.