When you’ve inspired the design for some of the world’s most luxurious and exclusive jewellery houses in Europe; you live and breathe the discipline of creating exquisite jewellery and hone a refined eye for world class quality. Seeking out a way to bring that same level of stunning, luxury jewellery to anyone who chooses to wear it, became a heart felt mission. At the turn of the century, while bathing in the natural beauty of Noosa on the East Coast of Australia, the SECRETS founders made a bold decision to turn their backs on the mined diamond industry…an industry they had known so well and had been so revered in for decades. Drawing this new inspiration from the serenity of pristine beaches, azure blue water and making a commitment to never disturb that beauty; Noosa served as their muse, and they set about offering a genuine alternate to mined diamonds. This is the legacy of our Founders. Since then, many of our team have shared that they too have turned their backs on the mined diamond industry. Our desire to do and be better, is part of our DNA as an organisation and we couldn’t be prouder of that. Our ambition is to offer the most beautiful jewellery; while reducing any harm to the Earth. This is the SECRETS statement to the world.