The Zero-Party Data Platform The Wayin Platform makes it easy for non-technical marketers to create engaging, interactive experiences that collect zero-party data at speed and scale across all digital channels. Marketers can select from over 85+ different interactive marketing experiences with data capture mechanics that offer a value exchange in return for zero-party data. These experiences can be rapidly configured and published to any digital channel, whether owned, earned or paid, from websites to microsites, mobile apps to in-venue screens, social stories to ad units, and many more. The Wayin Platform captured over 1.2 billion zero-party data records in the last 2 calendar years alone. 1.2 billion preference insights, purchase motivations and intentions that empower marketers to deliver powerful, personalized campaigns that drive sales and conversions.