Not defined by genres, CloudKid is a creative outlet created to support thriving undiscovered talent. Starting off as a YouTube music curation channel, CloudKid has grown into a creative company and label helping to develop and bring artists' visions to life. If you’ve heard of CloudKid, you’ve probably heard of the CloudKid YouTube channel. Adding a unique audiovisual touch to music curation, CloudKid began its journey on the platform in 2013. Since then CloudKid has expanded to a variety of new avenues, but YouTube still plays an important role to help and support up-and-coming artists and remains the core of the CloudKid universe.