NFL UK, based in London, is responsible for managing the NFL’s business in the UK and overseeing the continued development of professional American football. This includes building the NFL’s fanbase, managing local sponsorship and broadcast deals, working with local communities and developing important relationships within the sporting, governmental and commercial communities.
The UK office is responsible for the promotion of the NFL London Games, regular-season NFL games held in London, and staging fan engagement and media events across the UK. In 2017 NFL UK will be hosting four NFL regular season games in London, two at Wembley Stadium and two at Twickenham Stadium.