Giant started in 1972 with one goal: Create a better cycling experience for people around the world. The founders of Giant were craftsmen and engineers. They understood their strengths. So to make cycling more enjoyable and accessible to people around the world, they did what they knew best. They set out to improve the cycling experience by following three guiding principles: craftsmanship, innovation and inspiration. It began with lightweight aluminum frames. Giant’s ability to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminum and composite engineering. We introduced the first affordable carbon fiber bike, the Cadex 980 C, and transformed high-performance road bikes with our Total Compact Road design. In mountain biking, Giant’s Maestro Suspension established a new level of performance for off-road riding and racing. Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world’s leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive. Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place. RIDE LIFE. RIDE GIANT.