Our story started in 2007 with a simple challenge – can we create technology that addresses everyday business need and brings data closer to people who need it? We chose two fronts of tacking this challenge: Advanced Analytics and Retail. We immediately set down with key business domain experts – In retail: CEOs, CFOs, category managers, store managers and in analytics – marketers, brand owners and sales experts. Business needs that these core business experts addressed are the foundation of technology and business content embedded in our solutions. Since then we have been very activate in addressing arising needs of our users in each new release of our solutions. Complex and sophisticated technology does not sacrifice simplicity of usage and system implementation. This is what we strive to demonstrate to each of our customers. In addition to that, our everyday mission of helping people see and understand data opens new fronts and challenges.