Advocado is a cross-media data platform that connects offline and online audience insights to influence the customer journey. Built by marketers for marketers, the platform uses signal data via patented watermark technology, natural language processing, automated content recognition, and real-time weather to instantly generate, integrate, analyze, and activate their data to drive better performance. Headquartered in St. Louis, Missouri, the Advocado has built a platform that helps fill visibility gaps with unique data that advertisers, media companies, and agencies use to help them target and adjust their spending on the fly for multi-screen campaigns more effectively and bridge the gap between offline audiences and digital behavior.