It is not the strongest of the brands that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change. Society, economy and technology are changing faster than ever. This makes today’s consumer more difficult to capture than ever before. The new consumer changes direction, location and even identity in the blink of an eye. Fitzroy strongly believes that in this era brands need to be as agile as their target audience – and their competition. Because new, flexible companies pop up and are often a bigger threat than the well known establishment. To achieve this agility we offer a combination of proven and new marketing strategies. This results in a customer-based blend of on- and offline communication, product innovation and design. Because only a truly integrated approach will help brands. We help Accenture, Achmea, Asahi, Knab, Oikocredit and Pepsico. Check out http://www.fitzroy.nl or contact Jur: jur@fitzroy.nl