AUTO MAGIC™ operations were founded in the mid 1990's when a niche was identified in the auto body repair industry. This niche filled the gap between the "chip" repairers and the full blown panel beaters / service repair shops. AUTO MAGIC™ has been uniquely developed to operate as NSR and typically has a client base that includes: private vehicle, motor vehicle dealerships, commercial and rental motor vehicle fleets and insurance companies. AUTO MAGIC™ is a "beauty parlour" for vehicles where "cosmetic surgery" (non-structural auto repair) is performed.