The Mzuri Wildlife Foundation was established in San Francisco over thirty years ago by a group of conservation minded hunters who saw the need for protecting wildlife and habitat firsthand on their hunting trips. Out of this recognition grew the establishment of the Mzuri Wildlife Foundation, a 501(c)(3), which has been funding grass roots conservation efforts, conservation education and shooting education for youth since its inception. The mission of the Mzuri Wildlife Foundation is to promote wildlife conservation, educate and encourage the next generation of young shooters and hunters in the US; with an emphasis on encouraging more women to enter the shooting sports.