Rich Broadcasting is a media and entertainment company that operates 12 local radio stations in Eastern Idaho. These stations include The Wolf 96.1 & 102.1, The Pick 94.9 & 104.5, Star98 98.1 & 98.5, and KID Newsradio 106.3 & 92.1. At Rich Broadcasting, we are dedicated to producing exceptional radio and digital content. Our team consists of top talent who offer unique perspectives and innovative ideas while fostering strong community connections. In addition to radio advertisements, our creative marketing teams specialize in developing digital advertising campaigns that enhance our clients' visibility by targeting the ideal audience for their businesses. “With radio reaching over 93% of virtually every segment of the population and with 245 million Americans spending almost 3 hours a day listening, radio is here to stay.”