My name is Deidre Keegan and I am an independent specialist Business Tourism Consultant trading under the name Business Tourism Consultants. As well as being a member of ICCA, BTC has its own database and maintains contact records on - Associations - Commercial Conference Organisers - Exhibition Organisers - Meetings and Incentive Agency Intermediaries Uncovering the potential to host International Association meetings is probably the most interesting element of the destination marketing mix for CVB’s, as this business brings intellectual capital and latest developments in specific areas such as medecine, science, technology as well as delegates. It allows destinations to showcase their scientific research communities and intellectual assets as well as their tourism attributes. Public Relations allows destinations and Convention Centres to inform not only the meetings professionals communities about new product and enhanced products and services but alos to address potential delegates directly about conferences or exhibitions they should attend. Welcome to my world at Business Tourism Consultants where I and my network of industry professionals can assist CVB’s or Venues to strategically approach this market and ensure the best possible results.