Ideas91 group started its journey in 2009 as a distribution and sourcing consultant as well as an online retailer in the home appliances and consumer electronics categories. We have expanded our portfolio since then and take pride in being procurement partners of major brands like AARDEE, Frigidaire, Kelvinator and Kenwood across different markets and product categories. We launched AARDEE, a world-renowned German brand, in December 2014. The company focuses on creating outstanding products in the Kitchen and Home appliance segment with the highest level of reliability. In the current day, Aardee is synonymous with healthy and safe living. Our services now encompass procurement and distribution strategies, E-commerce solutions, establishment of extensive sales and distribution networks for D2C brands, and assistance in raising capital from investors. All this is done with a careful examination of the existing value chain and with an eye on profitability. PEAK (Procurement Excellence Achieved through Knowledge) has made us the loyal suppliers to global organizations for products from the Far East and the Indian sub-continent. Our clients benefit from procurement of a varied range of Consumer Electronics, Home Appliances, and Home Products at the lowest possible cost, coupled with support in development of products that cater to their specific consumer needs. Our procurement strategies have helped us exponentially increase our year-on-year growth. The Ideas91 foundation of integrity, honesty, respect, partnership and high service standards have stood us in good stead. Our clients bank on these values when expecting solutions from us, and we over deliver each time.