Drshti was started in December 1994, with the vision of operating as an extended strategic arm for marketing organizations. We provide strategic inputs based on our ability to comprehend socio-cultural expertise and custom built models (as opposed to transplanted or reconfigured models and systems) based on marketing, advertising and research expertise. Our deep understanding of the Indian culture and the evolving Indian has formed the basis for the model that we have created, and the research that we do. Today our research capabilities extend to the Indian subcontinent and South East Asia as well.