“If you want to change the world, change the way businesses operate.” Deborah Webster is an advocate for business and technology as a force for good. She is particularly vested in the impact in both economic and social terms across various strata of society. Deborah has worked across various geographies including the United States, Europe, Asia, Africa and the Middle East, giving her unique insight on what makes people tick. She leverages this knowledge to advise Senior Executives, Boards, Investors, Entrepreneurs and Family Businesses on how to build great businesses. Described as a confidante, collaborator and creative problem solver, clients engage her to: • Proactively disrupt businesses • Identify and nurture the next generation of leaders • Foster collaboration and alliances with like-minded people • Shape businesses that value and build financial and social capital Deborah graduated in Psychology and Business Studies from the University of Buckingham, Blockchain Strategy from Said Business School and a continual student of Behavioural Economics and Responsible AI - it’s design and deployment.