Signal is a marketing agency that helps your brand reach and engage cyclists; runners; skiers; tri-athletes; sailors. Signal pioneered the concept of passion-centric marketing - engaging those people who have become resistant to advertising unless it's expressed in the language of what they passionately care about. We know how (and when) to reach runners and cyclists, snowboarders and mountaineers. We know the value of those customers to your brand and your market. These are high-achievers with training plans. They don’t respond to adverts, they do read relevant information. Our clients range from producers of sports equipment to those who just want to successfully engage passionate, driven men and women. We’re not your standard marketing agency. Think of us more like an outsourced member of your marketing department, working part-time for you, providing flexible access to experienced marketers but at a fraction of the cost of an employee or a normal marketing agency. We sit down with you to plan and execute marketing strategy. We’ll come up with the ideas, develop the techniques, test each approach and learn what will work. Sometimes we produce the content, sometimes we’ll work with you so that you learn how to do so yourselves.