We are sustainable, compostable & biodegradable to our core. The Pure Option™ is an award winning environmentally responsible company started in 2018 (although our story goes back to 2003) with the lofty mission to solve the un-natural problem of petrol-based plastics with a natural plant-based alternative. We have been successful, as we now have Europe’s (and possibly the world’s) largest range of plant based compostable packaging with over 400 products. We wouldn't call ourselves eco-warriors and we have never tied ourselves to a tree, but we do believe that everyone can make a difference and why wouldn't you. Think of us as concerned citizens with a lofty mission to say "Goodbye" to the un-natural problem of petrol based single use plastics, we use nature to create a natural solution to the un-natural problem of plastics. As we use nature to solve a modern problem like plastics, our natural solution is designed to break down within 13 weeks in commercial facilities and a bit longer in home composters, into nutrient rich compost that benefits the environment it is disposed of in, it’s a completely circular solution, use plants, dispose of them, and use them to grow more plants. We do this with a solution led approach, as we hate barriers, if you want to use a straw or take-away coffee, why shouldn't you, just change the material to a plant-based material, a truly barrier free approach. You can buy from us with confidence, as 100% of our products are compostable and biodegradable, we don’t do compromising. Dual Mission Statements To solve the un-natural problem of plastics using a natural plant-based solution. If you want change, create barrier free solutions.