Established in 1977, the Association of Canadian Travel Agencies and Travel Advisors (ACTA), is a national trade association representing the retail travel sector of Canada's tourism industry. ACTA is an industry-led, non profit, membership based organization. Our members include retail travel agencies and suppliers such as tour operators, travel wholesalers, airlines, hotels, destination marketing organizations, cruise and rail lines, and automobile rental companies. We represent the interests of Canadian travellers through approximately 3,000 members employing 14,000 travel professionals. ACTA Mandate To ensure consumers have professional and meaningful travel counselling by providing effective leadership in a number of key strategic areas on behalf of the retail travel industry members. Advocate - in the best interests of the retail travel industry to government, suppliers and other organizations through one strong voice. Educate and Elevate - industry standards and professionalism through certification, accreditation and other learning opportunities. Promote - the value of the retail travel industry to the travelling public and actively position the travel agent as the authority in travel. Connect - our members with the information, contacts and programs they need to be more effective.