In 1958, the late Charles L. Upchurch, II launched his real estate career, and on July 1, 1974, Upchurch Realty became operational under his direction. With impeccable work ethics and a vision of future growth, he purchased the Coldwell Banker franchise in 1982. Charles L. Upchurch, III came on board in 1985 and now serves as President/Broker. In keeping with family tradition, he has reinforced the high principles on which the company was founded. Today, Coldwell Banker Upchurch Realty proudly has 120 full-time residential agents, 10 commercial agents and 10 staff members. Their superior real estate services include Residential Sales and Service, Residential Subdivisions, Extensive Referral, and Relocation Network through Cartus Relocation, New Construction, Commercial Sales and Leasing, Industrial Property, Farms and Land and Site Analysis and Design. The awards won by Coldwell Banker Upchurch Realty and its agents on the local, state and national level are unsurpassed. Under the leadership of Charles Upchurch, III, this company is earning a solid reputation for forward thinking and action. Never losing sight of the values and high standards upon which this company was established by his father, Charlie has made a commitment to anticipate the changing face of real estate and to be prepared to meet the needs of customers and clients with the best resources, experience and training available. This commitment has been demonstrated by the superior technology the company has acquired and its continued growth in the Greater Athens business sector. Coldwell Banker Upchurch Realty was the first Athens franchise to join the Georgia MLS. The company’s motto, “Expect the Best™,” assures customers and clients that excellence and productivity are the Coldwell Banker Upchurch Realty way of life, and reiterates strong beliefs in client/customer commitment and a true dedication to the real estate profession.