The Berrics began in 2007 as an idea between co-founders Steve Berra and Eric Koston to give the skateboarding world a glimpse of what was happening inside their private Los Angeles skatepark. The platform grew and evolved and now communicates to the world's largest and most engaged audience in skate media. The website is the definitive source for entertainment and insight into everything from the top pros to the newest faces in skateboarding, as well as emerging and established brands, products, and trends. The Berrics has set a standard for quality and volume of original self-produced content not only in skateboarding, but online media in general. www.theberrics.com