Marketing Results aids clients in seizing opportunities and adapting to changes in the casino landscape. Balancing years of gaming research and evolving needs of players, MRI’s experience and insights have helped shape countless casino success stories across the U.S. and Canada. Relevant communication strategies and unique promotions allow our clients to gain market share and grow – even in challenging economies. AIM®, Advanced Intelligence Marketing, our in-house CRM solution, enhances marketers and provides essential business analytics to allocate expenses intelligently and expand their database. AIM builds powerful player loyalty to maintain relationships between casino hosts and their customers, while improving the ease of designing and managing direct marketing campaigns.