The PINK PANDA brand understands women. It understands what women need and how they want to feel. When they look in the mirror, they want to see the best version of themselves, emphasise their advantages and hide their disadvantages. And while doing so, they can depend on the PINK PANDA brand. PINK PANDA is an ally to women who can’t imagine their lives without makeup, and a best friend to those who are just getting to know makeup and can’t navigate the world of powders, liners, lipsticks and mascaras. We believe that you deserve the best so we guarantee a wide selection of cruelty-free cosmetics with 100% guarantee. Our cosmetics are colourful and include a variety of brands, and every order is rewarded with a useful gift. Our marketing strategy is best described with our in-house wording »commercetainment«. It’s a portmanteau of the words e-commerce and entertainment, and it means that an excellent attitude can turn our potential customers into buyers. We insist on an unobtrusive and friendly relationship with open and direct communication and we always address customers by their names, in a relaxed tone accompanied with useful content. And most importantly: we want to be close to our customers. We offer them trends and working hard to change the general opinion that makeup is only for privileged women. We create plenty of free advice and help people via chat, email and publishing free e-books and videos. We have operational web shops in 10 European Countries. The PINK PANDA brand was founded in 2010 by Maja Švener and Gregor Koprivnik, young entrepreneurs with a strong desire to build a different kind of company – one that treats its customers differently. Since 2016, Studio Moderna has been a major shareholder of the PINK PANDA brand. We all firmly believe that our strategic partnership will enable PINK PANDA’s transition to new levels.