Responsive Media was launched in December 2009 as a forward-thinking marketing agency with a focus on Performance-Based Marketing strategies and consulting. Performance-Based Marketing allows businesses to test specific marketing techniques, and to utilize only those strategies that yield positive results and ROI. By testing each marketing technique thoroughly, Responsive Media can help businesses create and tailor the most efficient marketing strategy to suit their client's needs. As recently as a few years ago, businesses would spend countless dollars to advertise in newspapers, magazines, on the radio, and on television with the hopes of receiving a positive response. With the mass migration away from print-based media and television viewing patterns evolving, businesses have to change their marketing strategies. They want to get the most for their marketing dollars, and aren't looking to waste money on ineffective marketing. This is where performance based marketing enters the picture.