At Eleiko, we work to make people stronger so they can perform better - in sports and in life. Our story is filled with bold ideas and ambitious goals. Rooted in a passion for strength we took a leap from making waffle irons to manufacturing the world’s finest barbells and discs, helping to shape the world of weightlifting along the way. We build on this legacy bringing 60 years of expertise and a well-earned reputation for quality and craftsmanship to our full range of strength training and weightlifting products. With quality, innovation, and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.