Led by President James Hoggan, for more than 25 years we have been helping corporations, organizations and individuals communicate credibly—helping them to understand their audience, frame their story and communicate in a manner that builds trust and engagement. In today’s noisy and confusing world, few of us can afford the complications (or expense) that can arise from being misunderstood. All of us rely on our credibility—to be convincing and, sometimes, just to be believed. Whether it is a personal reputation or a corporate brand, a good public image can have incalculable value. At Hoggan, we know that reputations are not built on news press releases and glossy brochures. They are built on performance. In this age of cynicism, if you want consumer trust, employee loyalty, or a degree of public regard, you have to earn it. And once you do, you can’t neglect it. For more about Hoggan’s approach to public relations, read the first chapter of James Hoggan’s recently published book, Do the Right Thing: PR Tips for a Skeptical Public.