The Market Research Council (MRC) is the premier membership group for market research leaders. Ours is one of the longest-running and most prestigious market research organizations in the world. Our mission: - Be the focal point around which distinguished marketing research professionals can gather for the development and advancement of their mutual interests - Stimulate vigorous debate around the evolution of scientific study - Strive constantly for advancement in the techniques of fact-finding, analysis and presentation. Broaden the field for marketing research by stimulating a wider acceptance and use of its services - Encourage the study of marketing research as a profession in schools and colleges - Invite speakers to discuss studies, techniques and problems pertaining to marketing research and related subjects - Invite speakers to discuss studies, techniques and problems pertaining to marketing research and related subjects - And to encourage the highest ethical practices in the preparation and use of marketing research with the constant aim of lift the standards of the profession