The Maasai Wilderness Conservation Trust (MWCT) works to protect the legendary ecosystems and astounding biodiversity of East Africa through conservation that directly benefits local Maasai communities. The world increasingly relies on many traditional communities like the Maasai to protect the ecological treasures that exist within the land that they own. But the incredible wilderness and wildlife of Africa’s grasslands and the famous culture of the Maasai people both face daunting threats to their long-term survival. The fate of both rests with the Maasai themselves as they work to figure out how to benefit from their incredible natural resources while preserving them. That’s what MWCT is all about—a pioneering partnership between professional conservationists, like US Board President Edward Norton, and dynamic Maasai leaders to show that the Maasai community can thrive, not just survive, by managing their ecosystem wisely.