NMG is the leading management consulting firm for the diagnostic medicine industry. Unique among healthcare consulting firms, NMG's Principals and Senior Consultants provide on-site implementation and management services to client organizations of all sizes. Client satisfaction remains the consistent goal of NMG, and it is achieved by strict adherence to the highest quality of service possible in each phase of decision-making and execution. NMG brings a combination of senior-level executive experience and pragmatic consultant expertise to every engagement. NMG's experience and industry know-how allow them to create focused and actionable strategic plans. In addition to working with our clients on their strategy, NMG stays involved in the implementation ensuring successful outcomes and client satisfaction. David Nichols, President and Founder of the Nichols Management Group in 1988, has played a fundamental role in the field of laboratory strategic analysis and marketing management for over twenty-five years. His reputation and the close associations he has developed during those years have enabled him to attract Senior Consultants with advanced degrees in a variety of business and technical disciplines and an outstanding core group of associates to the NMG team. These dedicated professionals provide expert detailed analytical assessments as well as day-to-day management expertise that is vital to effective implementation.