HiiDef owns and operates Goodsie, the easiest and most stylish way to create an online store. In September 2012, HiiDef sold Flavors.me to MOO, an award-winning online print business focused on identity products such as business cards. HiiDef's team has a strong track record in the consumer Internet sector with experience from Vimeo, IAC and Pentagram. The Company is located in New York and is privately financed by a small group of prominent angels.