• Find new customers, new markets • Convert lists into prospects, prospects into customers • Create/find new products for existing or additional markets • Win business, launch new products and services • Satisfy and retain customers, develop key accounts • Measure clients’ marketing performance, and competitors – and identify their competitive edge; create their value proposition • ‘Rapid Review’ assessment of new markets for informed expansion decisions • Identify clients’ next customers, and how they prefer to buy • Plan and implement marketing communications; branding • Market validation; determining market entry strategy • Export; identifying & validating partnerships, joint ventures • Identifying & verifying distribution channels, networks • Buyer contact and development; sales appointment setting