Retire with Confidence! Customized financial planning in Salt Lake City for your unique situation. Financial and investment planning - Using the latest technology offering risk score analysis, tax-loss harvesting, tax-coordinated portfolios. low-cost investing. Retirement Planning using budgeting, cash flow analysis, tax-efficiency, Social Security maximization, asset withdrawal strategies. Insurance strategies to protect what's most important to you. We offer analysis of life insurance, annuities, and long-term care. Complete Transparency! In fact, our fees are 25% lower than the industry standard. A client once asked, "Would you give this advice to your parents"? You First Financial gives advice as if you were family. You First Financial was founded on fiduciary values, and we will always put your best interests first. We are not your parents' adviser. We use the latest technology, lowering your costs and working together with you to create a plan you understand and feel confident with. You will get education as opposed to a sales pitch.